Last updated: January 7, 2026
Choosing the right website builder is a big decision for freelancers. Your site isn’t just a portfolio — it’s often your main source of leads, credibility, and income.
Two of the most popular options freelancers compare are Wix and Squarespace.
So which one is better for freelancers in 2026?
This guide compares Squarespace vs Wix for freelancers based on real freelance needs: portfolios, SEO, blogging, flexibility, pricing, and long-term growth.
Quick Verdict: Squarespace or Wix for Freelancers?
Short answer:
👉 Wix is better for most freelancers who want flexibility, SEO control, blogging, and room to grow.
👉 Squarespace is better for design-focused freelancers who want a polished portfolio with minimal setup.
If you want creative freedom and scalability, Wix usually wins.
If aesthetics and simplicity matter most, Squarespace is hard to beat.
Squarespace vs Wix for Freelancers: Comparison Snapshot
| Feature | Wix | Squarespace |
|---|---|---|
| Best for | Most freelancers | Designers & creatives |
| Ease of use | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐⭐ |
| Design flexibility | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐☆ |
| Portfolio layouts | Strong | Excellent |
| Blogging & content | Very strong | Moderate |
| SEO control | Advanced | Good |
| App & feature ecosystem | Extensive | Limited |
| Pricing flexibility | More options | Fewer plans |
Wix for Freelancers: Overview
Wix is one of the most flexible website builders available and works well for a wide range of freelancers — from writers and marketers to consultants and developers.
Why freelancers choose Wix
- Drag-and-drop editor with deep customization
- Strong blogging tools for content marketing
- Advanced SEO controls (URLs, schema, redirects)
- Built-in forms, bookings, and email tools
- Easy to expand into services, courses, or digital products
Potential downsides
- Can feel overwhelming at first
- Easy to over-customise if you’re not careful
Best for:
Freelancers who want control, SEO visibility, and the ability to grow beyond a simple portfolio.
Squarespace for Freelancers: Overview
Squarespace is known for beautiful templates and clean design, making it popular with photographers, designers, and visual creatives.
Why freelancers choose Squarespace
- Stunning, minimalist templates
- Very beginner-friendly
- Excellent portfolio presentation
- Consistent, polished look across devices
Potential downsides
- Less flexible than Wix
- Fewer third-party integrations
- SEO options are simpler, not advanced
Best for:
Freelancers who want a high-end portfolio site with minimal setup and no technical fuss.
Wix vs Squarespace for Freelance Portfolios
If your site is primarily a portfolio:
- Squarespace shines for photographers, artists, and designers
- Wix offers more layout flexibility and interactive elements
Both can showcase work well, but Squarespace prioritises aesthetic consistency, while Wix prioritises creative freedom.
Wix vs Squarespace for Freelance SEO
SEO matters if you want clients to find you through Google.
Wix SEO strengths
- Full control over meta titles & descriptions
- Custom URLs and redirects
- Built-in SEO tools and guides
- Better blogging structure
Squarespace SEO strengths
- Clean code and fast templates
- Basic SEO settings included
- Good for simple, low-content sites
👉 Verdict: Wix is better for freelancers who rely on SEO or content marketing.
Blogging & Content Marketing for Freelancers
- Wix is much stronger for blogging, long-form content, and scaling traffic
- Squarespace blogging works, but feels secondary to design
If you plan to publish guides, articles, or case studies regularly, Wix is the better choice.
Pricing: Which Is Cheaper for Freelancers?
Pricing changes over time, but generally:
- Wix offers more flexible pricing tiers
- Squarespace has fewer plans with higher starting prices
For freelancers on a budget or just starting out, Wix usually provides better value and upgrade flexibility.
Which Website Builder Should Freelancers Choose?
Choose Wix if you:
- Want SEO traffic and blogging
- Offer multiple services
- Plan to grow an online business
- Like flexibility and customization
Choose Squarespace if you:
- Are design-focused
- Want a portfolio-first site
- Prefer simplicity over control
- Don’t need advanced SEO tools
Wrapping Up
There’s no single “best” website builder for all freelancers — but for most, Wix offers more long-term value, while Squarespace excels at clean, professional design.
If flexibility and growth matter, try Wix.
If presentation and simplicity matter most, Squarespace is a solid choice.
Wix is better for most freelancers due to flexibility, SEO tools, and scalability. Squarespace suits design-focused freelancers who want simplicity.
Yes. Wix offers highly customisable portfolio layouts and works well for most freelance niches.
Yes, especially for creatives like designers and photographers who value aesthetics over technical control.
Wix offers stronger SEO tools and blogging features, making it better for freelancers who rely on organic search traffic.
Yes. Many freelancers use Squarespace successfully, particularly for portfolio-driven businesses.